Back in 1998, Larry Page and Sergey Brin founded the world’s most used search engine, Google. In the years that followed, online marketers did all they could to understand what the search giant was looking for and how they could move their websites up the search rankings. SEO was born.
But while the obsession with Google’s algorithms has grown, the focus on the people who use websites and what they really want seems, sadly, to have decreased. Keyword stuffing and creation of content for the sole purpose of ranking have become commonplace.
I specialise in combining the elements of quality SEO with a focus on UX (user experience). Practically speaking, this means I take a user-first approach to online marketing, starting with an understanding of the end user and working out from there to create online experiences that engage and convert.
There’s a lot of information to be gained from Google which hints at how people use the web. Through the use of this, plus a variety of tools and techniques, I help businesses understand their audiences and create websites and marketing strategies that appeal to their needs.
I’m also a passionate writer and my work has featured in a range of publications including Mashable, Figaro Digital, UX Mag, PR News and Marketing Donut. I share my own tips and advice on Twitter under the handle @lauralhampton.
In my spare time, I love to skydive and have competed in 4 way and 8 way formation skydiving at national level.
If you’d like to find out more about how I can help your business grow online, get in touch or browse my services using the main navigation.