Something I’m really passionate about is content engagement – the creation, maintenance and distribution of content to benefit and engage the end user. One of the things I spend a lot of my time thinking about is how we can best communicate an idea or a message for our target audience.
Now that could be a block of text, a pulled out quote, an image, a video or an ‘infographic’ – if it communicates the message effectively to the end user and optimises their experience, I’m a happy bunny!
But what do we really mean when we talk about infographics? And where does their value lie?
Consider the image above (taken from www.laughingsquid.com) – funny, isn’t it? For me, its humour lies in its truth that infographics, though becoming more and more widely used and offered, are not always necessary.
I believe the value of an infographic is inherently and so importantly about providing value to the end user, in giving them an understanding of a message, data or idea that would otherwise have been difficult to grasp or to communicate through the written word. It should aid interpretation through visualisation.