Twitter Acquires Tweetdeck for a “Better User Experience”

Twitter buys Tweetdeck

Will Twitter improve Tweetdeck?

It has been officially confirmed by both parties that Twitter has indeed bought out Twitter client Tweetdeck in a somewhat controversial move from the micro blogging site.

Over the days that preceded the take-over, many bloggers and tech sites pondered the potential implication of such a takeover, with some suggesting that Twitter’s aim was to take over Tweetdeck with the sole purpose of ceasing its existence, whilst others suggest the takeover is born more of a need to bring consistency to the Twitter experience.

In a statement, Twitter’s Ryan Sarvar explained “With more people joining Twitter and accessing the service in multiple ways, a consistent user experience is more crucial than ever”; citing the importance of consistent experience as the primary purpose for the purchase.

The move makes sense in many ways; Tweetdeck has long been known as the Twitter client of choice for many of the so-called “power users” and the functionality of remains uninspiring for the heavy Twitter user. What will be interesting to see will be the way Twitter chooses to handle Tweetdecks current multi-network functionality, whereby users can manage various social networks from the one platform; it remains to be seen whether Twitter will retain this functionality or remove it for the sake of downplaying the competition. That said, the multi-network approach may well be the reason for Tweetdeck’s popularity.

I’m a big fan of Hootsuite, but I’ll be keeping an eye on Tweetdeck to see if it can be improved. What do you think of it? I’d love to know in the comments below.


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