Google have announced the relaunch of their social share service “+1”.
The move comes as no surprise, with Google working constantly to improve their social offering and give better search results based on social validation. It will come as no surprise then that developers all over the world are already adding the button to their website, keen to get on board and ensure their sites can easily be ‘liked’ to improve their search rankings. For details on how to add the button to your website, visit Google’s own help page or take a look at the video below to see how Google suggest +1 can help you:
What is Google +1?
Google +1 is a social validation tool which enables users to ‘like’ or mark a webpage as useful or valuable to them. The more people +1 the site, the more prominence it gains on search engine results pages (SERPs). Think of it as user led SEO link building.
How should I use Google +1?
People are not going to +1 any old piece of content – quality content is key here because you’re asking your users to put their hands up and, in front of their own social networks, say “I recommend this page”. And earning that recommendation won’t be easy.
As with all things in marketing, it’s really important to consider who your audience is and what will provide value to them. Tailoring your content around this and taking that content to your audience in the places they are most active online will give you a far better chance of being recommended.
Read more about the importance of social validation in my recent Figaro Digital feature.