User experience is as important on mobiles as it is on the desktop website. But there is a common misconception that mobile users should all be understood as ‘users on the go’ – users who browse their mobiles whilst waiting at the bus stop or who nonchalantly view whilst walking to work.
Mobile users are so much more than that. In my feature on UX Mag, I explain why. Take a look at UX Mag | Mobile User Experience.