A common misconception with SEO, particularly when talking to businesses looking for an SEO agency, is that it’s all about the on-page factors. People seek tangible inputs – they want to see their page titles optimised and their meta-descriptions dealt with. They believe the addition of more keywords in their content will be their gateway to SERP success.
But they’re not. And that’s what my latest feature on Ben Norman’s SEO Blog explains.
Take a look at the full article now on Why SEO and Content Marketing Go Hand in Hand | Ben Norman SEO.