In an interesting, yet bizarre, turn of events, my online profiles are today experiencing a spike in traffic…
And the reason for this spike? One person mentioned they had Googled me and found it interesting.
One person looked, so many more people in my network wanted to look; they trusted their friend’s recommendation that something was interesting and sought more information because they thought it would interest them too.
It’s a very basic yet very prevalent part of online marketing and is indeed relevant for both brand positioning and our own personal profiling.
As a brand or an individual, we want to know that the information people come across about us is positive and helping to develop our brand personality. We want to ensure that information related to us is relevant, worthwhile and of value to our audience. We want people to want to share it.
So how can we achieve this?
There’s really no hard answer as any answer is entirely brand, audience and context specific. But in essence, it comes down to managing our online presence.
So whilst others fret over the new privacy settings of their favourite networks, stop and think; do I want to hide my information, or do I want to better manage my profile by checking the way I handle myself (or my brand) online and ensure, when people do search for us, they get the impression we want them to?
You never know who’s Googling you and who they’re sharing that information with, so make sure you give them something worth sharing.