Understanding your audience is one of the most important and valuable things you can do. Whether you’re a business owner, marketer or sales person, you need to know who you’re speaking to if you want to be successful in engaging them and encouraging them to convert.
Businesses that truly understand their audiences can expect higher conversion and retention rates. This is because, rather than trying to appeal to everyone all the time, you are able to focus on crafting content and experiences to suit specific members of your audience.
I’ve provided persona consultation to a wide range of businesses from small start ups through to large national businesses. My persona creation services include:
- Persona workshopping
- Persona visualisation
- Persona driven content planning
I have also spoken extensively on the topic of personas. You can watch my presentation from Brighton SEO 2016 here:
If you’d like to find out how I can help you better understand your audience, get in touch.